When someone asks what you do, they usually expect a short answer.
That becomes harder when your work spans different industries.
In my case, public relations and entertainment sit alongside each other. Through Distribute PR, the conversation might be about media positioning or digital reputation. Through CorpDJs, it might be about a corporate event, a hospitality venue or music.
Both belong to my professional identity. But someone looking for one service does not necessarily need a detailed explanation of the other.
That creates an interesting personal branding question: how do you connect different businesses while keeping each one easy to understand?
Give the Personal Website a Clear Job
I think a founder’s website should help people understand the person and the relationship between their work.
It does not need to reproduce every service page from every business.
Someone arriving at my personal site should be able to understand what I am involved in, read my perspective and find the appropriate next destination.
That was part of the thinking behind rebuilding AnishParmar.net.
A useful test is whether a new visitor can explain your work after spending a minute on the site. If they leave with a list of company names but no understanding of what those companies do, the explanation needs improving.
Explain Each Business in Plain Language
Different businesses need distinct descriptions.
Distribute PR works across public relations, media visibility and digital reputation.
CorpDJs provides DJs and entertainment for corporate events, hospitality and other live occasions.
Those introductions are deliberately straightforward. A visitor should not need to interpret a slogan before knowing which business is relevant.
The more varied your work becomes, the more valuable simple explanations become.
That also means being selective. A personal biography does not have to contain every project, interest and idea you have ever pursued. It should help someone understand your current work, with space elsewhere for the history.
Keep the Facts Consistent
A short social biography and a detailed About page will naturally use different wording.
What should remain consistent are the underlying facts: your role, the names of your businesses, what they do and which projects are current.
Confusion appears when one profile describes an earlier career stage while another presents a completely different picture without explanation.
I would review the pages I control before worrying about every mention elsewhere online.
Start with the personal homepage, company biographies and main professional profiles. Look for information that is inaccurate, outdated or unnecessarily vague.
This connects with the subject of why Google results are part of your personal brand. People may encounter those pages in an order you did not expect.
Let the Writing Show the Connections
A biography can describe what you do. Writing gives you room to explain how you think.
That is where the relationship between different industries can become interesting.
An article about an event does not need to turn into a PR sales pitch. But it can explore a question that matters in both settings, such as preparation, communication or understanding the people you want to reach.
The connection should come from a specific idea, rather than forcing every business into every article.
I want a reader to find value in a piece even if they never become a customer of either company.
Make the Next Step Obvious
Different visitors arrive with different intentions.
An event organiser needs a route to entertainment enquiries. Someone exploring a media campaign needs a route to PR services. A journalist may simply want background information and a way to contact me.
A personal website can make those routes clear with short descriptions and well-placed links.
It does not need to make everyone pass through the same enquiry form or read the same sales message.
I think this is an overlooked part of personal branding: being easy to contact for the right reason.
Allow the Identity to Develop
A founder’s work changes over time. Some projects become more important, new interests develop and older roles become part of the background.
The website should be able to reflect that progression.
Keeping older material can be useful when it is clearly dated and placed in context. At the same time, the main introduction should explain the present.
That is one practical consequence of treating your name as a digital asset. It needs occasional attention, just like the businesses connected to it.
For me, the aim is clarity. Each business should have enough space to explain its own offer, while the personal website helps people understand the person connecting them.
